This past year, 2015, was quite a year for social media, digital communicators and any company looking to grow their business online. But…*sighs*…it wasn’t a great year for the Toronto Maple Leaf fan-base.
Hockey aside, here is a recap of the top 2015 social media trends:
The merger of shopping and social media continued to grow this past year. Facebook remains dominate, generating 60 per cent of social traffic to retail sites and 85 per cent of all Scommerce sales. (Source)
The Mobile Revolution
With a worldwide mobile penetration of 93 per cent, social websites are constantly updating their apps to provide the best user experience. Facebook remains in the top 5 most used apps worldwide. This creates more opportunity for advertisers to target a market based on location, interests, age and many other categories. (Source)
The continued growth of social video sites such as Instavid, Vine and Snapchat present companies with a new degree of engagement. First, the combination of audio and video storytelling allows products to be displayed with emotionally charged messages. Second, video loggers come in all sorts of shapes and sizes – chances are at least one of them has a following with members of your target market. (Source)
What do you think were the top social media trends of 2015? Leave your comments below!
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